Vaccine Outreach Social Media Toolkits and Education
Ready-to-Use Campaigns, Posters and Handouts for Pediatric Health Clinicians & Immunization Champions
Why Social Media Outreach Matters
In today’s environment, rumors and debunked information about vaccines circulate faster than ever on major social platforms. As pediatricians, clinicians, health systems, public health professionals and immunization champions, you play a critical role in amplifying science-based, evidence-driven messaging that families can trust.
To make this easier, ICAAP has developed a series of ready-to-use materials. Social media toolkits include a detailed posting guide and downloadable graphics so you can simply download, copy, paste, and post, saving time while extending your impact.
These materials are designed to come from you, to message to your patients, their families and your communities!
How to Use the Social Media Toolkits
Each toolkit comes with everything you need to share trusted vaccine messaging:
- Download the Toolkit – Access the zip folder for campaign graphics and posting guide.
- Review the Posting Guide – Find ready-to-use captions tailored to each graphic.
- Choose Your Graphic – Eye-catching, positive visuals in multiple formats.
- Copy the Caption – Pair it with the matching graphic for clarity and impact.
- Post Across Platforms – Share on Facebook, Instagram, LinkedIn, X/Twitter, or any platform your community uses.
It’s that simple: no design, no drafting, just professional, vetted messaging ready for your channels.
Find the Right Messaging for Your Outreach Goals
Vaccines for Children (VFC) Toolkit
Highlights VFC providers and encourages families to access no-cost vaccines. Includes pediatric-focused messaging to increase uptake and thank you posts recognizing Illinois pediatricians for keeping kids healthy. Perfect for use year-round when reminding families about cost-free vaccine options.
Safe Schools Campaign
Frames vaccination as a key element of safe learning environments, alongside issues like bullying and safety practices. Messaging underscores the risk of missed school and social activities due to vaccine-preventable illness. Best for school health communications and family reminders at the start of each semester.
Super Strength Toolkit
Pairs bold video graphics with positive, trust-building language. Centers pediatricians and clinicians as superheroes working alongside parents/guardians to fend off preventable disease. Use during National Immunization Awareness Month (August), back-to-school season, or anytime you want to reinforce the provider–parent partnership.
Getting Back on Track Campaign
Supports families who may have fallen behind on vaccinations during the pandemic. Normalizes catch-up schedules and emphasizes that it’s never too late to protect kids. Use at the start of each school year or during pediatric well-check promotions.
With Our Powers Combined! Toolkit
Celebrates collaboration between providers, families, and public health champions in keeping kids safe. Messaging works well during community health observances or as general reinforcement throughout the year to highlight the united front against preventable disease.
Stronger Families Campaign
Focuses on the ripple effects of illness like lost school, missed work, and financial strain. Encourages vaccination as a way to protect not just children, but entire households. Ideal for family-centered outreach and community events.
Respiratory Virus Vaccine Toolkit
Provides colorful, quick-reference graphics on flu, COVID-19, and RSV. Includes information on co-administration, RSV immunizations, ways to reduce spread, and caregiver tips. Ideal for use during respiratory virus season (fall–winter) and as reminders before school breaks and holidays.
Vaccine Safety Campaign
Counters misinformation with evidence-based, approachable messaging about vaccine development and safety. Designed with bold visuals and positive framing. Effective year-round, especially when misinformation spikes in the media.
Healthy Kids Achieve More Campaign
Connects good health with academic success, highlighting benefits such as improved sleep, concentration, and self-esteem. Use during back-to-school campaigns and parent–teacher outreach to encourage timely vaccinations for school readiness.
RSV Immunization Campaign
Help families understand that protection from severe RSV is here and, for some, can begin at birth. This toolkit empowers pediatric clinicians and partners to share reassuring information about the availability and efficacy of clesrovimab and nirsevimab. Posts are designed for expecting parents and new families, with messaging that emphasizes confidence, calm, and care.
Getting Back to the Basics with Rory the Lion Campaign
Rory the Lion, ICAAP’s new outreach buddy, helps families cut through the noise with trusted, easy-to-understand information about vaccines. This friendly, fact-based series highlights the “how” and “why” of immunizations, from community immunity and vaccine safety to where families can get vaccinated.
Learning About Vaccines with Rory the Lion Campaign
In this follow-up to “Back to Basics,” Rory shows how small acts of courage, like getting a vaccine, make a big difference. These posts encourage families to stay up-to-date on recommended vaccines, validate families’ questions, and emphasize partnership with pediatricians.
COVID-19 Vaccine Outreach Campaign
Encourages families to get the 2025-2026 COVID-19 vaccine ahead of the holiday season, emphasizing protection for gatherings, traditions, and quality time together. Messaging addresses vaccine safety with real-time monitoring data, highlights the convenience of co-administering COVID and flu vaccines, and acknowledges the practical concerns families face like missed work and household stress. Ideal for use during fall and winter months, especially before major holidays when families gather more frequently indoors.
More Family-Friendly Resources
Looking for take-home and in-clinic materials to complement your social media outreach? ICAAP has developed and curated a library of Family Immunization Resources designed to support positive, strengths-based conversations with families.
These materials are created to be welcoming, easy-to-understand, and parent-friendly, helping clinicians reinforce vaccine confidence during appointments, in waiting rooms, and beyond.
Resources include:
- Downloadable Flyers & Handouts– Covering common vaccine questions, safety, and routine immunization needs.
- Posters & Visual Aids – Ready to display in clinics, schools, and community spaces to keep immunization top of mind.
- Digital Resources– Shareable PDFs and graphics that can be emailed, texted, or linked through patient portals.
- Strengths-Based Messaging– Materials emphasize positive framing and family-centered benefits, encouraging trust and collaboration.
These tools can be used anytime during the year to reinforce the importance of vaccination and to provide families with reliable information they can take home, revisit, and share.