School Immunization Resources
School Immunization Resources
Messaging & Outreach Materials
In 2023, the Illinois Chapter of the American Academy of Pediatrics surveyed school health staff from select areas in the state to identify how we can better support communication around routine and school-required vaccinations to parents and guardians. We developed a series of posters, parent handouts, and social media materials, with tailored messaging to amplify vaccination outreach initiatives!
Pediatric Healthcare Providers: You can use these materials in your clinics and with your patients to help with your vaccine reminder initiatives!
School Health Staff: You can use these materials in your clinical spaces, with parents and guardians, and with school leadership and administration to support your school's communications around vaccines.
The Healthy Kids Achieve More Campaign
Use these materials to encourage vaccination with positive messaging about the connection between health and overall development.
Use these parent handouts and posters to help educate students and their parents or guardians about why health is important to overall development and performance. The handout and corresponding poster share key benefits of being healthy like:
- Healthy attitudes
- Better sleep
- Higher self-esteem
- Improved concentration
- More energy
- Increased physical performance
- Social emotional learning
These materials then link required vaccinations to improved health, building a narrative that getting school mandated vaccinations is a major component in staying healthy and having a successful school year.
We’ve also developed corresponding social media graphics and post copy that you can use on your social media platforms. We’ve added a helpful guide that allows you to copy and paste the correct content with the correct photo.
Tip for Pediatric Healthcare Providers: Help build more positive attitudes about required and recommended vaccines by posting these social media graphics to your practice’s social media! These handouts are also great to share with parents or guardians during routine checkups.
The Safe Schools Campaign
Use these materials to remind students and their families that there are many factors that go into creating a safe learning environment, including required vaccinations.
Use this parent handout and corresponding poster to help educate students on the importance of school safety. This content intentionally pairs the damaging effects of preventable diseases with other dangers like bullying, weapons, and fighting.
These materials define how long a student may be out for vaccine preventable diseases like tetanus, diphtheria, whooping cough, polio, measles, etc. and shares that it’s not just school they’ll be missing, but field trips, sporting events, social opportunities, etc.
We’ve also developed a corresponding social media campaign with graphics and post copy that you can share out using your social media accounts. Use the support guide to copy and paste directly into your social platforms!
Tip for Pediatric Healthcare Providers: These materials are great for helping parents or guardians understand the full impact of vaccine preventable diseases. Check out the timeframe chart to demonstrate how much school their child may miss if they contract these diseases.
The Getting Back on Track Campaign
Use these materials to encourage vaccination with positive messaging about the connection between health and overall development.
Use these parent handouts and posters to help educate students and their parents or guardians about why health is important to overall development and performance. The handout and corresponding poster share key benefits of being healthy like:
- Healthy attitudes
- Better sleep
- Higher self-esteem
- Improved concentration
- More energy
- Increased physical performance
- Social emotional learning
These materials then link required vaccinations to improved health, building a narrative that getting school mandated vaccinations is a major component in staying healthy and having a successful school year.
We’ve also developed corresponding social media graphics and post copy that you can use on your social media platforms. We’ve added a helpful guide that allows you to copy and paste the correct content with the correct photo.
Tip for Pediatric Healthcare Providers: Help build more positive attitudes about required and recommended vaccines by posting these social media graphics to your practice’s social media! These handouts are also great to share with parents or guardians during routine checkups.
The Stronger Families Social Media Campaign
Social media graphics and tailored messaging that encourage parents and guardians to have their children vaccinated for preventable diseases.
Use our posting guide and social media graphics to share messaging about the real costs of getting sick including missed school, missed practice, missed work, lost wages, etc. With positive visuals and impactful copy, this social media campaign helps to build trust and confidence in parents’/guardians’ role in the vaccination process.
The Vaccine Safety Campaign
Social media graphics and tailored messaging that help to dispel misinformation about vaccine safety using positive language and bold design to draw the eye.
During the COVID-19 pandemic, we experienced greater scrutiny on vaccine development, testing, and safety from the public. There is widespread misinformation throughout social media channels and the internet that we hope to counteract with this messaging. Use these graphics and corresponding post copy on your own social media platforms to help drive a more positive narrative for vaccine safety.
Tip for Pediatric Healthcare Providers: Help build more positive attitudes about required and recommended vaccines by posting these social media graphics to your practice’s social media! These handouts are also great to share with parents or guardians during routine checkups.